The Global COVID-19 Effect
on Market Research Data Collection
The novel coronavirus has disrupted the entire world, and the market
research industry has not been immune to these consequential changes.
This report provides insights gathered from a survey of 1,657 market research professionals in 138 different countries. It focuses on how coronavirus has impacted data collection methods in the short term, as well as after the pandemic recedes.
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to learn about
The extent and reasons for market research decline during COVID-19
How firms are managing to grow during these times
How location and industry affect the changes in market research activity
Data collection adjustments made because of the pandemic
Safety measures being implemented to increase data collection
Predictions about the post COVID-19 world